$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This market is driven by Data, with in excess of…
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Benefits of HeyStaks Intentional Advertising
HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive…
Benefits of HeyStaks for eCommerce
eCommerce websites are driven by search. But consumers often find it difficult to find the products they are looking for. According to a Forbes “e-Retail Review”, 10% of the products in an online site attract 75% of page views. This means a huge number of products are effectively hidden from potential customers. With HeyStaks collaborative…
Benefits of HeyStaks for eLearning Vendors
Learning is now a user-driven, collaborative and social experience. In today’s social network era, users want to connect with other students and with subject-matter experts in order to improve their learning outcomes. And in today’s knowledge economy, enterprises need to maximize the engagement of their staff with learning content to increase competitive advantage. Collaboration is a key eLearning requirement. This downloadable paper…
