Update – October 16th: The latest version contains previews of a hand-picked selection of speakers at the Web Summit. The Web Summit 2015 is fast approaching, and will be the last to take place in Dublin before it moves to Lisbon next year. Taking place over three days (November 3-5 2015), it will see an estimated…
RESOURCES
Data Driven Advertising: MNO Revenue Simulation
$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This market is driven by Data, with in excess of…
The MNO Opportunity within Data Driven Advertising
$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This document sets out the dominant factors in this market…
HeyStaks Data Compliance Policy
The HeyStaks Privacy Policy is modelled on the stricter requirements of new EU data protection laws passed in the EU parliament in March 2014, but not expected to be enacted in each member state until 2017. We use these EU laws as our benchmark, and adapt HeyStaks implementation and supporting policies to comply with local…
Deployment Overview – HeyStaks Collaborative Search Analytics
This document describes general deployment options, deployment activities and associated customer responsibilities and dependencies of a HeyStaks deployment.
Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data
In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found….
Whitepaper – Mobile, Social Search: A Case Study
We are living in a discovery economy where access to the right information at the right time can make the difference between success and failure. The ability to use modern information discovery tools such as search engines, social media, and related services is an important skill for us all to master, particularly on mobile devices where new tradeoffs exist when it comes to searching…
Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT
Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market. What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again…
