Announcing the Launch of Personalized Site Search for eCommerce on DID.ie

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We’re delighted to announce our new deal with DID Electrical to launch our personalized site search on their e-commerce website, which is the leading online electronics portal in Ireland.

DID’s eCommerce Manager, Darren Hardiman, had the following to say about the launch:

“The Launch of this personalized search service is an integral part of the DID.ie strategy to optimize the user experience and to ensure we deliver the right product to each user in each visit to the DID online store. This service will also enable us to learn the intent of each shopper and to understand the products we need to carry to satisfy their neeeds. HeyStaks achieves that all – deploying the HeyStaks solution is like having a new website – there is just no comparison to what we had before.“

Our CEO here at HeyStaks, Maurice Coyle, said:

“DID.ie sees the delivery of a highly personalized onsite search experience as an essential step in strengthening its position and brand value in the extremely competitive online electronics marketplace. The new personalized site search powered by HeyStaks’ technology offers DID.ie shoppers the right items and a relevant shopping experience based on what we learn about them. Our unique engine uses intent analytics and collaborative-based recommendations to increase relevance by 40% over any other personalization technology.“

Read the press release here.

Using HeyStaks to improve Magento Search

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This is a guest post from Gerard Keohane, CEO of StudioForty9, an e-commerce development agency and a HeyStaks partner.
HeyStaks Site Search for Magento

When a potential customer uses on-site search on an ecommerce site they are up to 5 times more likely to convert to a sale…

…as long as they find what they’re looking for.

Do you have confidence in the search functionality on your site? Do your customers always find what they’re looking for quickly and easily? Or do you think that your search results are letting you down and damaging your bottom line, because – let’s face it – out-of-the-box search in Magento sucks, and many of the third party modules don’t make a whole lot of difference.

This is what I had on my mind during Web Summit 2013 when I met Lorcan Jordan of HeyStaks and he told be about how HeyStaks combines best-in-breed search functionality built on a technology designed to learn, so that a user’s search results will keep getting better.

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The Rise of Mobile Search – Infographic

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The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.

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Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data

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Webinar - How to Unlock New Revenue Streams from Mobile Subscriber Data

In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

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How you can Start Making Revenue from Mobile Subscriber Data Usage (Webinar)

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We’re hosting a free webinar on 29th April @ 11am GMT, in which we will tackle a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

Sign Up for this Free Webinar

Intent profiling

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Benefits of HeyStaks Intentional Advertising

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ecommerce-guide-preview
HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive precise targeting, creating highest CPM/C for publishers and best ROI for advertisers.

This downloadable paper outlines the features and benefits that HeyStaks Intentional Advertising offers to Mobile Operators and Service Providers.

  • Monetise data usage, effectively
  • Capture real-time, contextual intent
  • Create targeted audience segments
  • Optimize advertisement ROI/CPC/CPM

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Content Curation 2.0

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Back in the good ol’ days, before we talked about content curation as a next-generation web service, we lived in a curated web. Yes that’s right. Long before there were social networks, even before there were mainstream search engines, people found content online by navigating catalogs of carefully curated content, collections of hand-picked links, or hierarchies of meticulously organised pages. Back in the day, Yahoo! was the king of the curated web, providing millions of early web adopters with access to a carefully curated hierarchical catalog of pages and links. The catalog still survives today even though, by and large, we web users search for, rather than navigate to, the content we seek, but nonetheless in the pre-dawn of the modern web people located content by navigating through Yahoo!’s comprehensive catalog. Of course, then along came Google. And the rest, as they say, is history.

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Reputation Inc. – The Value of Social Reputation on the Recommendation Web

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Way back in the pre-Google dawn of the 1990’s Internet there was a much heralded approach to web search by a company called DirectHit. The message was simple: paying attention to the words in a document (and query) was not enough to do a good search job, we need to pay attention to the results people select.

To be fair, the first part of this idea – that the words or terms in a query and document were not enough – was accepted by then; at the time a couple of grad students at Stanford were doing some interesting things with links as a result ranking signal for the same reason. But where Boston-based DirectHit differed was it’s emphasis on engagement signals. For instance. the Direct Hit search engine harnessed the searching activity of millions of anonymous web searchers to rank websites based on often searchers selected a page, how long searchers spent viewing it, and where the page was ranked in the original search results list. Ultimately, Direct Hit’s so-called Popularity Engine ranked search results based on a formula that combined a variety of engagement signals to evaluate the page’s popularity. At the time the idea was fascinating and potentially powerful; so much so that Direct Hit was acquired by Ask Jeeves for more than $500m in stock.

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Whitepaper – Mobile, Social Search: A Case Study

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Free Whitepaper - Mobile Social Search: A case study

By Prof. Barry Smyth, HeyStaks’ Chief Scientist

 

We are living in a discovery economy where access to the right information at the right time can make the difference between success and failure. The ability to use modern information discovery tools such as search engines, social media, and related services is an important skill for us all to master, particularly on mobile devices where new tradeoffs exist when it comes to searching for and finding information online. In this paper we describe one such solution in the form of collaborative search, which combines conventional term-based search with a more social approach to information discovery that is particularly well-adapted to the constraints of mobile devices.

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Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT

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How Operator-Branded Search can help Mobile Operators OTT the OTT

By Lorcan Jordan, HeyStaks’ Business Development Manager

Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market.

What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again engage mobile data users and establish a differentiation in the new internet?

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