Whitepaper – Mobile, Social Search: A Case Study

Free Whitepaper - Mobile Social Search: A case study

By Prof. Barry Smyth, HeyStaks’ Chief Scientist

 

We are living in a discovery economy where access to the right information at the right time can make the difference between success and failure. The ability to use modern information discovery tools such as search engines, social media, and related services is an important skill for us all to master, particularly on mobile devices where new tradeoffs exist when it comes to searching for and finding information online. In this paper we describe one such solution in the form of collaborative search, which combines conventional term-based search with a more social approach to information discovery that is particularly well-adapted to the constraints of mobile devices.

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Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT

How Operator-Branded Search can help Mobile Operators OTT the OTT

By Lorcan Jordan, HeyStaks’ Business Development Manager

Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market.

What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again engage mobile data users and establish a differentiation in the new internet?

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