In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use.
We received 30 responses to our survey over a three week period before Christmas.
The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.
Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.