HeyStaks at GITEX Technology Week, Dubai

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HeyStaks will attend Gitex Technology Week 2015 in Dubai to show how we can generate new revenues for mobile operators from subscriber web usage data

HeyStaks will be exhibiting at GITEX Technology Week in Dubai’s World Trade Centre from 18th-22nd October. GITEX is a great event for us as it has a strong mobile stream and is an opportunity to meet existing and potential customers. Generating new revenues from data is a hot topic for mobile, so our Intent Analytics offering is going to be very interesting to GITEX delegates.

The Middle East and Africa mobile markets are growing incredibly fast and progressive mobile operators based there are very keen to understand the massive revenue potential of technologies like HeyStaks. We have had strong traction there so far and look forward to a great event, meeting plenty of smart folks!

We will be in the Zabeel Gulfcomms Hall on Stand Z-J29 so if you’re attending please drop by.

Data Driven Advertising: MNO Revenue Simulation

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$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This market is driven by Data, with in excess of 50% of advertising revenue now spent on acquiring data. However, Mobile Operators do not participate in this revenue, even though they have access to more data on the interests and behaviours of Internet users than OTT players and other ad revenue generators.

The HeyStaks platform creates an advertisement Data Asset for the MNO and provides the interfaces to allow the MNO monetize this asset in 3rd party ad networks, including that of our partner, Smartpipe.

This document introduces the HeyStaks & Smartpipe solution and describes how this solution will earn €3.2m sustainable Quarterly revenue for a 3m subscriber MNO. The factors that influence this revenue, including the parameters and usage numbers used in this revenue simulation are explained to allow you translate to your own context.

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The MNO Opportunity within Data Driven Advertising

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$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This document sets out the dominant factors in this market and strategies followed by the companies who share in this revenue today.

It also explains why Mobile Network Operators (MNO) are uniquely positioned to participate in this market and explains how a currently dormant MNO asset can enable access to recurring advertisement revenue for the MNO.

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HeyStaks Data Compliance Policy

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The HeyStaks Privacy Policy is modelled on the stricter requirements of new EU data protection laws passed in the EU parliament in March 2014, but not expected to be enacted in each member state until 2017. We use these EU laws as our benchmark, and adapt HeyStaks implementation and supporting policies to comply with local laws and to support the specific data policies of the HeyStaks customer.

Download the HeyStaks Data Compliance Policy below for further detail on our data privacy policies and features.

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How Facebook Beat Wall Street with Data and Tripled Its Share Price

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The fine folks over at the Next Web recently published a guest post by me that examines Facebook’s share price roller coaster since they went public. And a pretty boring roller coaster it is, because since their single precipitous drop early on, they’ve been more or less climbing ever since.

Facebook on the Nasdaq

The two main reasons why Facebook has continually grown in value are the monetization of the news feed and their success at advertising to the growing percentage of users who access Facebook on mobile devices. In our guest post, we examine the underlying reason behind these two successes. Driven by the introduction of Facebook Exchange, advertisers can now place their ads in front of people who have shown affinity for their products or services outside of Facebook, a process known as retargeting.

There’s lots more detail in the post itself, including an interactive graph showing the events that led to rises and falls in the share price. As the title suggests, the common thread that unites their gains is access to data.

Webinar Download – How to Unlock New Revenue Streams from Mobile Subscriber Data

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Webinar - How to Unlock New Revenue Streams from Mobile Subscriber Data

In this webinar, which is now available for download below, HeyStaks CEO, Dr. Maurice Coyle, tackles a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

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How to Win Sales at a Conference

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This post is based on two visits to Mobile World Congress (MWC) in Barcelona in 2013 and 2014, but the lessons and pitfalls can be applied to any industry trade show or conference. In fact, they can be applied to all facets of life but we thought we’d start with conferences. We’ve had pathetic failures and resounding successes (in life and at conferences) so listen close.

It never hurts to have information and branded goodies to give to people

It never hurts to have information and branded goodies to give to people

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Video: Introducing Intent-Driven Advertising

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Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.

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Benefits of HeyStaks Intentional Advertising

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HeyStaks Collaborative Search Analytics builds audience segments from the intent-rich search activity of their subscribers. HeyStaks employs collaborative search analytics to analyze unstructured search activity to build community models of ‘audience intent’ while HeyStaks’ reputation algorithms validate these models to ensure audience segments are of the highest market value. HeyStaks’ open platform allows marketers to activate audience segments in real time to drive precise targeting, creating highest CPM/C for publishers and best ROI for advertisers.

This downloadable paper outlines the features and benefits that HeyStaks Intentional Advertising offers to Mobile Operators and Service Providers.

  • Monetise data usage, effectively
  • Capture real-time, contextual intent
  • Create targeted audience segments
  • Optimize advertisement ROI/CPC/CPM

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