On-site search is an important navigational tool for ecommerce and content-based websites. When a large amount of content exists on a site, complex navigation can be inescapable, making it difficult for users to find their way around the site. On-site search is frequently chosen as the best option to help simplify user experience.
But what can we learn from the data that comes from your users’ on-site searches? What kind of insights does this search data provide, and how can you use this information to increase engagement and conversions?