New Video: Increasing Website Conversions

Over the past week or so, we’ve been furiously writing, recording, re-recording and editing to bring you our latest video, entitled “Increase Website Conversions with HeyStaks Collaborative Search”. In the video, Maurice (our CEO) leads you through an example of HeyStaks Collaborative Search in action on a travel booking website. The video illustrates how HeyStaks can increase conversions and engagement by making it easier for a user to find the most suitable content for his specific needs. It demonstrates how HeyStaks, recording implicit collaboration between users, can unlock powerful personalization features.

Take a look below.

We’re planning to release a range of similar videos over the coming weeks and months, showing the power of HeyStaks’ products in a range of different situations.


Context-defined Communities & Personalization

Our short- and long-term context defines who we are and what we’re interested in. Furthermore, when we can automatically identify others who have a similar contextual makeup and group them together, a powerful form of personalized recommendation is possible as we search and browse. As we go about their daily lives, our context changes. While engaging in projects at work, taking up new hobbies, attending events, using apps and searching on particular topics, these activities reflect our interest profiles. Some interests are long-lived, such as an interest in science, a career in a particular field or an artistic hobby. Others are more short-lived, such as attending an art exhibition, listening to a talk at a conference, frequenting a store or executing a Web search. Short-term interests can often be connected to long-term interests (e.g. listening to a talk at a conference is usually linked to a long-term interest such as a career), and in general we can characterize both short- and long-term interests as elements of a person’s contextual makeup.

 

HeyStaks Keynote Example

 

View full post