Our most recent video gives a quick overview of our newest solution for mobile operators – Intent-Based Advertising. It explains how HeyStaks helps operators to get to know their customers better by identifying intent signals from search data. It also shows how operators can use this intelligence to develop sustainable new revenue streams at a time when they’re facing threats from Over the Top applications.
Benefits of HeyStaks for eCommerce
eCommerce websites are driven by search. But consumers often find it difficult to find the products they are looking for. According to a Forbes “e-Retail Review”, 10% of the products in an online site attract 75% of page views. This means a huge number of products are effectively hidden from potential customers. With HeyStaks collaborative search technology you can personalize the customer’s search experience, delivering a 40% improvement in the quality of recommendations. This means higher conversion rates and more sales. This downloadable paper outlines the features and benefits that HeyStaks technology offers for eCommerce websites:
What You Can Learn by Analysing Your Customers’ Search Data
On-site search is an important navigational tool for ecommerce and content-based websites. When a large amount of content exists on a site, complex navigation can be inescapable, making it difficult for users to find their way around the site. On-site search is frequently chosen as the best option to help simplify user experience.
But what can we learn from the data that comes from your users’ on-site searches? What kind of insights does this search data provide, and how can you use this information to increase engagement and conversions?