Since the dawn of the Internet we have used ratings as a proxy for reputation to guide our activities; buyer and seller ratings, for example, have been crucial to the success of eBay and similar online markets. But as the web has become more social, shifting the emphasis from pages to people, we will see reputation playing an ever more crucial and pervasive role to mediate and qualify our interactions.
In this white paper we consider some of the implications of the ability to measure and use reputation, particularly as a recommendation signal in the world of information discovery and collaborative web search.