The Rise of Mobile Search – Infographic

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The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.

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Whitepaper – Mobile, Social Search: A Case Study

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Free Whitepaper - Mobile Social Search: A case study

By Prof. Barry Smyth, HeyStaks’ Chief Scientist

 

We are living in a discovery economy where access to the right information at the right time can make the difference between success and failure. The ability to use modern information discovery tools such as search engines, social media, and related services is an important skill for us all to master, particularly on mobile devices where new tradeoffs exist when it comes to searching for and finding information online. In this paper we describe one such solution in the form of collaborative search, which combines conventional term-based search with a more social approach to information discovery that is particularly well-adapted to the constraints of mobile devices.

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