The notion of monetising data is not new for Communications Service Providers. An increasing number of CSP’s are monetising subscriber and Big Data in their corporate growth strategy. Others are assessing their options and some of the most advanced companies have set up new divisions targeted at exploiting Big Data. For most CSP’s the question…
RESOURCES
The Impact of Big Data on Company Culture
As the Big Data industry matures and more companies adopt Big Data programs, clear trends are emerging in relation to the impact of Big Data on company culture. HeyStaks have analysed different sources of information and identified the stages that companies work through on the way to successfully adopting Big Data. We also look at…
Determining the value of a Big Data Project
How can a Mobile Operator Measure the Value of a Big Data Project? Evidence suggests that companies who invest in Big Data struggle to make an acceptable return on the investment. Here HeyStaks present the results of a recent survey regarding the Big Data R.O.I. This survey highlights how for large companies the R.O.I. is often…
Free Guide to Web Summit 2015, Dublin
Update – October 16th: The latest version contains previews of a hand-picked selection of speakers at the Web Summit. The Web Summit 2015 is fast approaching, and will be the last to take place in Dublin before it moves to Lisbon next year. Taking place over three days (November 3-5 2015), it will see an estimated…
Website Analytics for E-commerce – 2014 Study Results
In December 2014, we conducted a study to discover the ways in which e-commerce professionals use analytics on their websites. We also wanted to hear their opinions on what’s working and what’s not with the analytics solutions that they use. Respondents We received 30 responses to our survey over a three week period before Christmas.
Data Driven Advertising: MNO Revenue Simulation
$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This market is driven by Data, with in excess of…
The MNO Opportunity within Data Driven Advertising
$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks. This document sets out the dominant factors in this market…
HeyStaks Data Compliance Policy
The HeyStaks Privacy Policy is modelled on the stricter requirements of new EU data protection laws passed in the EU parliament in March 2014, but not expected to be enacted in each member state until 2017. We use these EU laws as our benchmark, and adapt HeyStaks implementation and supporting policies to comply with local…