Intent Analytics

HeyStaks Intent Analytics enables advertisers and ad platforms to place their ads in front of the people who want to see them

HeyStaks builds a model of user interest and expertise from intent-rich search activity. This helps to identify people whose current wants and needs match certain criteria and enables a powerful form of audience segmentation. Now the audience for a particular advertisement can be precisely defined and targeted, so they match the intent of the people who see them and engagement/conversion is much more likely.

Sustainable revenue stream for mobile operators

Mobile operators and service providers can use HeyStaks to create a sustainable revenue channel from subscriber data usage patterns

As subscribers search on their mobile devices, they are expressing their interests and expertise. By harnessing this activity to build profiles of subscriber interest, mobile operators can build a sustainable revenue stream that enables advertisers to reach the right people and creates a better user experience through more relevant advertisements and offers.

Read this market analysis to understand the MNO Opportunity within Data Driven Advertising and this Revenue Simulation to understand what revenue this solution can generate for you.

Intent-oriented segmentation

Knowing customers’ interests and context means very specific audience segments can be created

Segmenting audiences using contextual signals like location, time and device alone means creating segments with low resolving power. Even adding demographic information such as gender may not be sufficient to define the desired audience for a campaign. For example, the seller of pushchairs only wants to target expectant parents, and targeting only females means excluding all expectant fathers and including many women who are not pregnant.

Creating an audience segment defined by topic-based preferences means exactly the right target users can be included, without including large numbers of people for whom a campaign will hold little relevance. A user’s interests and context define their current intent, so these segments contain the users with a high probability of converting.

Dynamic Interest Profiles

As user interests change, their profiles get updated to reflect their current wants and needs

Quite often we will have a passing interest in something, whether it’s just for a moment, for a few days or months. When a user’s interest in something wanes, it is not beneficial to continue targeting them with offers or advertisements for it. So an ideal advertising solution would continually update its targeting database to reflect the current interests of the user population.

HeyStaks monitors all user search activity and can recognize when interests become less important to users, updating their preference profile to reflect this. As user context changes, so too do their interests, and this is used to ensure that the data used to target advertisements and offers is kept fresh and relevant.

Unique Audience Insights

Accurate profiling means a deeper understanding of full user preference profiles

Because HeyStaks understands a user’s preferences deeply, and aligns them with like-minded users, a powerful analytics capability is created. Topics that appear to be unrelated may exhibit “random affinities” within user groups, which can help advertisers to increase the reach of their campaigns. Targeting on such related topics can increase chances of conversion and the size of the reachable audience.

Using HeyStaks’ flexible API architecture, visualizations of the topic distribution within a user base can be created that can be used to navigate the space of topics that users are interested in.

Contact HeyStaks for details on our API.

Increased Revenues for Advertisers & Publishers

Enabling the right people to be targeted with the right ads means better conversion rates and premium pricing

The advanced audience segments enabled by HeyStaks contain people whose interests and current intent most closely match the goals of a campaign. These people are more likely to convert on a particular advertisement or engage in some desired behavior. The result is higher campaign ROI because only relevant people see these targeted ads, so there will be higher click-thru rates and ultimately higher conversion rates. The advanced segmentation capability offered by HeyStaks means the cost to target users with particular interests increases with each audience definition feature. This means that publishers enjoy premium pricing for their inventory, and since overall ROI is better for advertisers, a better advertising ecosystem is created for all.

Privacy-conscious targeting

Pseudo-anonymous user profiling protects user privacy and abides by international legislation

HeyStaks user profiles do not directly identify users, so privacy is enhanced. The search community interest profiles that are created by HeyStaks employ pseudo-anonymous (“pseudonymous”) identification so that users cannot be directly identified by their search profiles. This is in line with international data protection legislation and enables a superior user experience without compromising user privacy.

HeyStaks Data protection policy is certified by the German ECO to be compliant to the German Federal Data Protection Act, the Telemedia Act and the Telecommunications Act, currently the strictest Data Protection laws in Europe. Read the HeyStaks Data Compliance Policy here.

Free Webinar

Webinar: Unlock New Revenue from Subscriber Data

Watch now

Dr. Maurice Coyle, HeyStaks CEO, outlines the many pressures that mobile operators and service providers face today, and how the existential threat posed by the rise of over-the-top providers can be mitigated. He discusses how there are rich sources of revenue locked in the data usage patterns of mobile subscribers and with the advent of big data analytics platforms and technology, there are ways for operators to tap into that revenue.

Product Sheet

Benefits of Intent-Based Search Profiling

Download

This downloadable paper outlines the features and benefits that HeyStaks Intent Analytics offers to Mobile Operators and Service Providers.

Monetise data usage, effectively
Capture real-time, contextual intent
Create targeted audience segments
Optimize advertisement ROI/CPC/CPM

Get Started with Intent Analytics

Contact us to discuss how HeyStaks Intent Analytics can improve customer profiling and increase advertising effectiveness and earnings in your company.

Full name

Company name

Add message