Using HeyStaks to improve Magento Search

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This is a guest post from Gerard Keohane, CEO of StudioForty9, an e-commerce development agency and a HeyStaks partner.
HeyStaks Site Search for Magento

When a potential customer uses on-site search on an ecommerce site they are up to 5 times more likely to convert to a sale…

…as long as they find what they’re looking for.

Do you have confidence in the search functionality on your site? Do your customers always find what they’re looking for quickly and easily? Or do you think that your search results are letting you down and damaging your bottom line, because – let’s face it – out-of-the-box search in Magento sucks, and many of the third party modules don’t make a whole lot of difference.

This is what I had on my mind during Web Summit 2013 when I met Lorcan Jordan of HeyStaks and he told be about how HeyStaks combines best-in-breed search functionality built on a technology designed to learn, so that a user’s search results will keep getting better.

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Data Driven Advertising: MNO Revenue Simulation

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$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This market is driven by Data, with in excess of 50% of advertising revenue now spent on acquiring data. However, Mobile Operators do not participate in this revenue, even though they have access to more data on the interests and behaviours of Internet users than OTT players and other ad revenue generators.

The HeyStaks platform creates an advertisement Data Asset for the MNO and provides the interfaces to allow the MNO monetize this asset in 3rd party ad networks, including that of our partner, Smartpipe.

This document introduces the HeyStaks & Smartpipe solution and describes how this solution will earn €3.2m sustainable Quarterly revenue for a 3m subscriber MNO. The factors that influence this revenue, including the parameters and usage numbers used in this revenue simulation are explained to allow you translate to your own context.

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The MNO Opportunity within Data Driven Advertising

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$17.96 billion advertisement revenues travelled through the worlds’ Mobile Networks in 2013; a figure that is forecasted to grow to $98 billion by 2018. In 2013 this created a cost for Mobile Network Operators and $18b revenue for Internet Publishers, OTT players and Ad networks.

This document sets out the dominant factors in this market and strategies followed by the companies who share in this revenue today.

It also explains why Mobile Network Operators (MNO) are uniquely positioned to participate in this market and explains how a currently dormant MNO asset can enable access to recurring advertisement revenue for the MNO.

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HeyStaks Data Compliance Policy

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The HeyStaks Privacy Policy is modelled on the stricter requirements of new EU data protection laws passed in the EU parliament in March 2014, but not expected to be enacted in each member state until 2017. We use these EU laws as our benchmark, and adapt HeyStaks implementation and supporting policies to comply with local laws and to support the specific data policies of the HeyStaks customer.

Download the HeyStaks Data Compliance Policy below for further detail on our data privacy policies and features.

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Free Guide to Web Summit 2014, Dublin

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Attending Web Summit 2015? Our Free Guide to Web Summit 2015 has been released!

Update – November 3rd: The latest version contains an full, updated printable version of the Web Summit Schedule for all three days.

Free Guide to Web Summit 2014

The Web Summit 2014 is fast approaching, and it will be even bigger than ever before. Taking place over three days (November 4-6 2014) in Dublin’s RDS, it will see hundreds of luminaries from the world of technology take to the stage in front of 20,000 attendees. Last year we created our own (and wildly successful) HeyStaks Guide to Dublin Web Summit and we’re delighted to tell you that we’ve done the same again for 2014.

The HeyStaks Guide to Web Summit 2014, which you can download below for free, has everything from printable daily schedules, to profiles of the best speakers, to practical information and tips on visiting Dublin, and everything in-between.

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Technology Conferences and Enterprise Summits – September & October 2014

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There’s no shortage of technology conferences, summits and events happening around the world throughout September and October 2014. Highlights include Disrupt 2014 in San Francisco, Super Mobility Week in Las Vegas, Content Marketing World in Cleveland and Open World Forum in Paris.

If you’re planning to attend a conference this year, our post on ‘How to Win Sales on a Conference’ is a must-read. Trust us, it’ll make your conference experience much more rewarding.

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How Facebook Beat Wall Street with Data and Tripled Its Share Price

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The fine folks over at the Next Web recently published a guest post by me that examines Facebook’s share price roller coaster since they went public. And a pretty boring roller coaster it is, because since their single precipitous drop early on, they’ve been more or less climbing ever since.

Facebook on the Nasdaq

The two main reasons why Facebook has continually grown in value are the monetization of the news feed and their success at advertising to the growing percentage of users who access Facebook on mobile devices. In our guest post, we examine the underlying reason behind these two successes. Driven by the introduction of Facebook Exchange, advertisers can now place their ads in front of people who have shown affinity for their products or services outside of Facebook, a process known as retargeting.

There’s lots more detail in the post itself, including an interactive graph showing the events that led to rises and falls in the share price. As the title suggests, the common thread that unites their gains is access to data.

Technology Conferences and Enterprise Summits – July & August 2014

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Our list of conferences, summits and events happening around the globe returns for July and August 2014. Highlights include the SXSW V2V in Las Vegas, Converge in Glasgow, and MobileBeat in San Francisco.

If you’re planning to attend a conference this year, our post on ‘How to Win Sales on a Conference’ is a must-read. Trust us, it’ll make your conference experience much more rewarding.

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The Rise of Mobile Search – Infographic

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The Rise of Mobile Search Infographic

The number of people who are regularly searching on smartphones is rocketing, in-line with the explosive growth of mobile devices around the world. This infographic takes a look at the latest mobile search statistics, and shows when, where and how users are performing searches.

Mobile search offers some unique opportunities for companies who want to reach people at the right time and in the right way. Context and intent signals that are present in a mobile search are clear indicators of a customer with a specific need. To find out more about how you can capture this data and make use of it, take a look at our Intent-driven Advertising solution or learn about our Collaborative Search Analytics Platform.

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