The Future is Coming (in Two Weeks)

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We’ll be on stage at Dublin BIC’s FutureScope event in Dublin’s Convention Centre on May 31st, talking about how HeyStaks fits into the future and why it’s an exciting time to be in tech.

It should be a great event, building on past successes with the Silicon Stroll and giving attendees many more opportunities to hear about and discuss the latest and greatest of today’s and tomorrow’s advancements.

Find out more about FutureScope 2016.

I’ve left a recurring calendar reminder that if we ever crack time travel, to come back and appear on stage when we’re presenting, so if you show up to our talk you might get to witness a time paradox live and even some tips for future sporting events.

How Facebook Beat Wall Street with Data and Tripled Its Share Price

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The fine folks over at the Next Web recently published a guest post by me that examines Facebook’s share price roller coaster since they went public. And a pretty boring roller coaster it is, because since their single precipitous drop early on, they’ve been more or less climbing ever since.

Facebook on the Nasdaq

The two main reasons why Facebook has continually grown in value are the monetization of the news feed and their success at advertising to the growing percentage of users who access Facebook on mobile devices. In our guest post, we examine the underlying reason behind these two successes. Driven by the introduction of Facebook Exchange, advertisers can now place their ads in front of people who have shown affinity for their products or services outside of Facebook, a process known as retargeting.

There’s lots more detail in the post itself, including an interactive graph showing the events that led to rises and falls in the share price. As the title suggests, the common thread that unites their gains is access to data.

How to Win Sales at a Conference

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This post is based on two visits to Mobile World Congress (MWC) in Barcelona in 2013 and 2014, but the lessons and pitfalls can be applied to any industry trade show or conference. In fact, they can be applied to all facets of life but we thought we’d start with conferences. We’ve had pathetic failures and resounding successes (in life and at conferences) so listen close.

It never hurts to have information and branded goodies to give to people

It never hurts to have information and branded goodies to give to people

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How you can Start Making Revenue from Mobile Subscriber Data Usage (Webinar)

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We’re hosting a free webinar on 29th April @ 11am GMT, in which we will tackle a major issue facing mobile operators and service providers today. With the need to invest in the newest and fastest network infrastructure to support new standards such as LTE, ways to derive revenues from these investments must be found. This is made all the more urgent given the fact that traditional voice and messaging revenues are being cannibalised by over-the-top providers like WhatsApp and Skype, who are using the operators’ data utility to do it.

Sign Up for this Free Webinar

Intent profiling

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How to Get a Meeting with the CEO of any Company

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The single most useful thing if you want to bend the ear of any CEO (or executive, or mailroom boy, for that matter) is to be where they are. Assuming that doesn’t mean breaking into their house and waiting for them to come home (disclaimer: we do NOT recommend this course of action), a great way to do this is to attend the same conferences or events as they do.

Our next post will centre on preparing for conferences and trade shows itself, while this post focusses on how to secure a meeting once you’ve decided to attend an event your target will be at.

How to secure a meeting

We’ll assume you’ve done the background research to be as sure as possible that your pitch will strike a chord with the person you’re trying to meet. No matter what you do, selling the right product to the wrong person is likely to be a waste of everyone’s time.

If you don’t have your pitch and proposition nailed, this post might be a few steps ahead for you, since the assumption is that some market research and validation has already been done. We’ll also assume you don’t have a warm introduction into that person, since that’s the best way of all to get some ear-time.

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A Statement of Intent: Mobile World Congress (MWC 2014) Beckons

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We’ll be heading to Mobile World Congress in Barcelona again this year, exhibiting on the Ireland pavillion in Hall 7, stand 7F70 and looking forward to another great event.

At this year’s event we’ll be unveiling the first of our “Intentional Advertising” offerings, built on the HeyStaks Collaborative Search Analytics platform. Mobile operators and other service providers looking to use subscriber data usage patterns to improve their CRM, precision marketing and advertising initiatives now have the perfect tool with our profile enrichment technology.

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Dublin Web Summit 2013 Review – The Best Talks – Part II

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In this, the second part of our roundup of the best of this year’s Dublin Web Summit, we have picked another selection of thought leaders, deal-makers, industry-creators and super-geeks whose talks we found particularly interesting. Like the Rolling Stone top 500 Albums ever, we’re sure we missed some and our choice will no doubt differ from yours, so please paste the links to the video you thought was best in the comments!

The main stage was packed to the rafters, so a large crowd gathered around the Pitch Stage to watch Enda Kenny trying to get Elon Musk to locate Tesla manufacturing in Ireland.

The main stage was packed to the rafters, so a large crowd gathered around the Pitch Stage to watch Enda Kenny trying to get Elon Musk to locate Tesla manufacturing in Ireland.

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Dublin Web Summit 2013 Review – The Best Talks – Part I

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This year’s Dublin Web Summit was bigger than ever, growing more than double last year’s size to a staggering 10,000 attendees. Paddy and team continued their awe-inspiring rush to the top of the pile of tech events. It’s still run like the startups the the event is all about – sometimes rough & ready, “good enough” at most things and doing one thing really, really well – bringing together anyone who’s anyone in the tech world in a flurry of great talks, fantastic networking and all kinds of amazing.

View from above - the Pitch stage and STARTGlobal area at Dublin Web Summit 2013

View from above – the Pitch stage and STARTGlobal area at Dublin Web Summit 2013

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HAPI days: HeyStaks API helps developers to make their own social search applications

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We were delighted to launch our developer programme at the Dublin Web Summit last week and also to announce the small matter of €800K in venture funding that we raised earlier this year. We raised the funding to help us build out the platform and infrastructure for the HeyStaks API (which we’re affectionately calling HAPI!) and to support our initial customer engagements.

HAPI can be used to make any search environment social. Driving higher conversions on eCommerce sites through personalized listings, creating superior context-aware mobile search experiences, reducing search effort and duplicated efforts for educators, students and enterprises. All can now be achieved without without having to invest in new search infrastructure.

It’s a very exciting time for us as a team, and we can’t wait to see what wonderful uses people make of our platform. The full text of last week’s press release is below, so enjoy and get building!

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Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT

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How Operator-Branded Search can help Mobile Operators OTT the OTT

By Lorcan Jordan, HeyStaks’ Business Development Manager

Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market.

What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again engage mobile data users and establish a differentiation in the new internet?

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