Whitepaper – How Operator-Branded Search can help Mobile Operators OTT the OTT

How Operator-Branded Search can help Mobile Operators OTT the OTT

By Lorcan Jordan, HeyStaks’ Business Development Manager

Voice and SMS revenues of Mobile Operators are in steady decline and OTT players dominate the emerging $340billion-valued Mobile VAS market.

What does this mean for Mobile Operators? What opportunities does Mobile VAS offer for new Mobile Operator revenues? What are the challenges and risks? And what are the options for Mobile Operators to once-again engage mobile data users and establish a differentiation in the new internet?

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