eCommerce

Increased Conversions Through Better Search

Typically, 10% of the products in an online store attract 75% of pageviews, making the majority of products invisible to potential customers (Forbes, e-Retail Review 2012). In contrast, personalized e-commerce site search improves product sales, boosts conversion rates, increases site use and drives customer retention (eConsultancy Nov 2013, ‘4 Reasons Why Site Search is Vital for Online Retailers’).

A HeyStaks implementation offers your shoppers the right items and a relevant shopping experience based on what we learn about them. We personalize on-site search results, while delivering personalized product recommendations and the most relevant promotions. Our unique engine uses intent analytics and collaborative recommendations to increase relevance by 40% over other personalization technologies.

HeyStaks Collaborative Site Search

Understand User Intent and Context

HeyStaks intelligent, collaboration-based site search understands user Intent and returns the most relevant product to each user in every search context. We analyse all on-site user activity, including search, browsing and past purchases to profile clues of user intent. Individual profiles are clustered to identify opportunities to share positive experiences between like-minded users. HeyStaks community-based recommendation technology employs these profiles to personalize search. Search result pages are re-ordered to the preference of each user, promoting the most appropriate products to each user in each search query.

Dynamic Personalized Experiences

Anticipate User Needs to Provide the Best Experiences

A HeyStaks implementation drives user engagement by providing active guidance throughout the user’s on-site journey.

Using the user’s historic profile and current context to anticipate the user’s need, HeyStaks automatically promotes personalized content to each user.

We execute queries for users and populate website pages with personalized content before the user lands on these webpages. We automatically reorder the website search filters to the preferences of each user. Website menu listings are personalized and product promotions are selected to each user’s need, while shopping carts are extended with recommendations of associated products and with relevant accessories to those products purchased.

Magento

Personalized Search for Magento Stores

Developed in conjunction with StudioForty9, a Magento SI with seven years experience implementing Magento e-commerce solutions in leading online stores, HeyStaks Magento personalized search solution replaces Magento’s native search with a fast personalized search solution. Download the product overview here.

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Analytics for eCommerce

Analytics built specifically for e-commerce stores

Our analytics dashboard is tailored to the needs of e-commerce websites. We have worked closely with e-commerce managers to identify what they consider to be the most important KPIs and statistics. Our self-serve dashboard gives you clear, actionable insights into how you can improve revenues, build customer loyalty, and identify new opportunities for your store.

There is no need for a lengthy configuration process to get started. Other analytics solutions require significant effort to reach the KPIs you need. We make sure you're presented with these straight out of the box.

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Product Sheet

Benefits of HeyStaks for eCommerce

Download

This downloadable paper outlines the features and benefits that HeyStaks technology offers for eCommerce vendors, including:

Personalized search
Higher clickthrough rates
Higher conversion rates
Accurate insights into customer behaviour

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Implemented as a SaaS-based RESTful API platform, HeyStaks is designed to integrate seamlessly with any e-commerce engine.

After a period of consultancy where we understand your e-commerce goals and capabilities, as well as your audience profiles and product catalogues, we design an optimal personalized implementation that increases conversion opportunities in every visit to your online store. Thereafter, HeyStaks is implemented in a matter of weeks delivering immediate and incremental improvements in product sales and user retention.

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