A Statement of Intent: Mobile World Congress (MWC 2014) Beckons

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We’ll be heading to Mobile World Congress in Barcelona again this year, exhibiting on the Ireland pavillion in Hall 7, stand 7F70 and looking forward to another great event.

At this year’s event we’ll be unveiling the first of our “Intentional Advertising” offerings, built on the HeyStaks Collaborative Search Analytics platform. Mobile operators and other service providers looking to use subscriber data usage patterns to improve their CRM, precision marketing and advertising initiatives now have the perfect tool with our profile enrichment technology.

Search is a rich source of intent, and coupled with context data, it’s a powerful way to understand the wants and needs of people. If you know what your customers want, you can serve them better and everyone’s happy.

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Irish soccer legend Niall Quinn (left) promoting his satellite broadband startup Q Sat at MWC 2013, pictured here with HeyStaks Chief Designer and Creator of Beauty Ronan

We can’t wait to travel to MWC 2014, if you’re interested in learning more about Intentional Advertising and Collaborative Search Analytics, or if you’re an Irish soccer legend turned entrepreneur, drop by our stand in Hall 7, 7F70!

Build New Revenues from Mobile Usage Data

HeyStaks builds a dynamic view of mobile subscriber intent as they move about and use their smartphones every day. Advertisers use this to identify relevant audiences who have expressed intent to present with their ads.

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